PC makers, Microsoft’s Surface line and partners

Quietly seething or ready to cooperate and compete?

For us in Cetrix Tablets, we share the opinion of Asus, and several other PC makers out there today. Microsoft should really be concentrating on its unique competitive advantage which is in the design and release of Windows and similar software. By coming into the space previously occupied by PC makers, it has in effect turned its allies into the competition.
Clearly, this cannot augur well for long standing business relationships which Microsoft has developed and nurtured all through these long years of its impressive growth and history.
We have always been and still continues to be in the tablet business. We are well known for the design and production of tablets which run on Windows. Our tablets are very suitable for use by organizations and institutions such as schools, hospitals, businesses, and other enterprises. As a testimony of the acceptability of our line of tablets products, we have continued to win valuable contracts and enter into lucrative partnerships with several clients in different industries where we are able to design and produce unique tablets that can satisfy their specific needs. 
For all of your tablets which run on Windows O/S, it would be worth your while to contact us today to see how we can solve your computing problems.

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We note that other people may have other idea, see below article:
MAX SLATER-ROBINS  YESTERDAY AT 10:53 PM     

Panos Panay, the man behind Microsoft’s Surface line, said in an interview with GeekWire that the company got “a lot of compliments” from PC markers after it launched the Surface Book laptop.

“It’s not like my head’s in the sand or anything,” said Panay, addressing the reaction from other hardware makers. “I will tell you, we’ve gotten a lot of compliments.”

Behind closed doors, however, PC makers were not happy, contradicting Panay’s narrative.

The bind for PC makers is this: Microsoft makes Windows. PC makers need Windows to run on laptops. Microsoft also now makes a laptop and could leverage Windows to make it the best laptop. PC makers are helpless as they feel there are no other viable operating systems.

All of this drama is set on a backdrop of rapidly declining PC sales which, for a company that only sells PCs, is not good news.

During the launch event for the Surface Book, Microsoft was very clear that it had been transparent about its plan. However, ASUS chairman Jonney Shih said his company was not informed.

“I think we are going to have a serious talk about [the Surface Book],” said Shih to Terry Myerson, Microsoft’s vice president of Windows and Devices.


Microsoft has seen big increases in the amount of revenue it receives from the Surface line. The company is expecting high demand in the holiday quarter and continues to push the device to enterprise customers.